Digital Media Manager
Omnichannel · Brand · Performance · CTV
I build campaigns that reach the right people, in the right place, at the right moment — and I manage the teams, budgets, and client relationships that make them run without friction.
About
"My bread and butter is being a trusted client partner — and the central hub that makes every moving part run on time."
I'm an experienced marketing professional skilled at leading integrated advertising and marketing initiatives across digital, CTV, video, and brand campaigns. I have a proven ability to manage project plans, timelines, budgets, assets, and cross-functional teams to deliver high-quality work on time and within scope.
What separates me isn't just the campaigns — it's the trust I build along the way. I've operated in fast-paced agency environments where every stakeholder has a different priority, and my job is to make sure everyone is aligned, informed, and confident that the work will land.
End-to-end ownership across display, CTV, online video, social, and email — from strategy through optimization.
The central hub between creative, analytics, legal, and leadership — ensuring seamless execution and clear communication.
Managing project plans, timelines, and creative pipelines to deliver high-quality work on time and within scope.
Analyzing trends, consumer behavior, and competitive dynamics to sharpen investment decisions and improve results.
Strategic Partnership
Every skill I've built in omnichannel marketing, account management, and client strategy translates directly to managing complex enterprise relationships and driving long-term business growth.
Proven Experience
Client Retention & Revenue Growth Strategy
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Applied Through
Leading consultative client relationships through renewal conversations, revenue forecasting, strategic planning, and identifying opportunities for long-term account growth.
Proven Experience
Cross-Functional Stakeholder Management
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Applied Through
Serving as the central point of coordination between sales, analytics, operations, leadership, and client teams to ensure alignment, execution, and proactive issue resolution.
Proven Experience
Consumer Brand & Omnichannel Marketing Expertise
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Applied Through
Supporting consumer-focused brands through data-driven marketing strategy, performance insights, and customer engagement initiatives tied to measurable business outcomes.
Core Competencies
Whether I'm building a go-to-market plan, aligning fifteen stakeholders, or optimizing a campaign mid-flight — these are the three things I do better than anyone else in the room.
I analyze performance trends, consumer behavior, and competitive dynamics to build strategies that are sharp on day one — and refined through data as campaigns run. No guesswork, only informed investment decisions.
I partner with analytics, operations, legal, and leadership to keep campaigns running without friction. I'm the person who makes sure every team has what they need, every deadline is hit, and every stakeholder is never caught off guard.
I lead end-to-end strategy, execution, and optimization of integrated omnichannel campaigns — owning both the client relationship and the performance outcomes. My clients don't wonder what's happening. They always know.
Brands I've Worked With
Selected Work
From omnichannel paid media to social activation — strategy-first execution that moved real numbers.
Project #1 · Maryland Lottery
Channel Contribution
Campaign Lifespan
Extended to 24 months based on performance — 2× original contract
About
I led omnichannel media strategy for the Maryland Lottery, originally brought on for a 10-month, $675K pilot. The campaign significantly outperformed expectations — driving over 15,000 monthly site clicks and a 12% peak-season lift in app downloads — earning a renewal and expansion to a $1.5M, 12-month investment. That grew further into a 24-month always-on initiative. I owned the full architecture: prospecting, retargeting, and contextual targeting across display, connected TV, and online video.
Goal
Increase brand awareness and player participation through always-on digital tactics, reaching targeted audiences across multiple media channels — when and where they were most likely to engage.
Results
Project #2 · Net Gains Tennis
Registration Performance
Email Campaign
Conversion Outcome
About
I drove the full launch marketing strategy for Late Night Set 2025 — Net Gains Tennis's first nightlife-inspired event for young Atlanta professionals. I owned email marketing, organic social content, and website promotion end-to-end, with a clear conversion goal: 80 paid registrations before doors opened.
Goal
Increase awareness of the brand's first nighttime tennis event through email, organic social, and website promotion — with a primary goal of securing 80 registrations prior to the event date.
Results
Project #3 · Experience Divine
Campaign Reach Funnel
Audience Quality
Platform Distribution
About
I built and executed a reels-first social activation for Experience Divine — an Atlanta luxury event company featured in People Magazine and MunaLuchi Bride. Recognizing that their audience wasn't being reached through static content, I developed a trend-driven short-form video strategy on Meta and TikTok to intercept newly engaged women at peak discovery intent.
Goal
Increase brand awareness among a core audience of newly engaged women and drive new client inquiries and bookings through organic and trend-driven video content.
Results
Tech Stack
Fluent across the full digital marketing stack — from campaign setup to reporting.
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